Geo-Fencing and Location-Based Marketing: Reaching Audiences Where It Matters Most
In today’s hyper-connected world, the ability to reach consumers directly and personally has become the holy grail of marketing. One technological innovation that stands out in achieving this is geo-fencing, a feature of location-based marketing that allows businesses to engage with their audience precisely where and when it matters most. Geo-fencing and location-based marketing have […]
