Dark Social: Understanding and Utilizing the Hidden Channels of Digital Sharing
In the ever-evolving landscape of digital communication, a significant yet often overlooked phenomenon plays a pivotal role in shaping online interactions and the dissemination of information: Dark Social. This term, coined by Alexis C. Madrigal in a 2012 article for The Atlantic, refers to the vast, untraceable web of private sharing that occurs away from […]
